Digital sales is much more than just marketing and selling via digital sales channels. The digitalisation of sales structures takes place at different levels and fields of action. Sales is always a company-wide and cross-departmental process. It consists of a multitude of individual steps such as customer contact, service presentation, offer creation and order processing, provision and logistics, invoicing, warranties, etc., as well as partly overarching service & customer retention. It is crucial to know the individual elements and actors in the sales process, to link them efficiently and to ensure targeted control – also across various channels.