The crucial contrast between inbound-marketing and outbound-marketing is the way the relationship between the customer and the company is established:
– In inbound-marketing, customers come to the company. The customer is looking for a certain piece of information, the company provides this information.
– In outbound-marketing, the company addresses the customers.

Typical outbound measures are confrontational advertising methods. The potential customers are addressed directly, for example through
– Advertising e-mails,
– direct mail,
– cold calling by telephone,
– posters,
– print, TV, radio and online advertising,
– Sponsoring